I HELP BRANDS CREATE CULTURAL MISCHIEF THAT MOVES PEOPLE.

STRATEGIST. CREATOR. INSTIGATOR. 20+ YEARS BETWEEN BOARDROOMS AND UNDERGROUND WORLDS. BRINGING LESSONS FROM BOTH.

FIrst, HERE’S THE QUICK SNAPSHOT:

My journey blends three worlds:
1. GETTING ICONIC brandS INTO CULTURE
2. BUILDING new BRANDS from scratch
3. CREATING WILD IMMERSIVE EXPERIENCES

NEED FRESH INSPIRATION, A CULTURE-CRACKING WORKSHOP, OR A WHOLE IMMERSIVE UNIVERSE? Let’s make some mischief.

RAJ SAMUEL

CULTURAL ALCHEMIST | BRAND CREATOR | EXPERIENTIAL INNOVATOR

EXPLORE MY THREE STRANDS OF WORK BELOW, OR CLICK SERVICES TO SEE HOW WE CAN WORK TOGETHER.

ICONIC BRANDS

CADBURY'S GORILLA.
BT'S DIGITAL REVOLUTION.
I HELP GLOBAL BRANDS ENTER AND OWN CULTURE.

NEW BRANDS

6 NEW BRANDS BUILT
FROM ZERO.
CREATING BRANDS PEOPLE GENUINELY WANT.

EXPERIENTIAL

CREATED 10 IMMERSIVE WORLDS. 5,000+ GUESTS. MY UNDERGROUND LAB FOR CULTURAL EXPERIMENTS.

CHECK OUT MY REEL

A REMIX OF CULTURE, CREATIVITY & CHAOS.

CULTURE. BRANDS. EXPERIENTIAL.
let’s CONNECT THE DOTS.

“CULTURE ISN'T STATIC. THE BEST BRANDS DON'T FOLLOW IT—THEY SHAPE IT

I DECODE CULTURAL CURRENTS. DESIGN STRATEGIC DISRUPTION. CREATE EXPERIENCES THAT TRANSFORM.

BECAUSE IN THE END, PEOPLE DON'T BUY WHAT YOU MAKE. THEY BUY HOW YOU MAKE THEM FEEL.

THE BRANDS THAT I HELPED SHAPE.

THE AGENCIES THAT SHAPED ME.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY

REWRITING REALITY THROUGH EXPERIENCE

EXPERIENCE DOESN'T JUST TELL STORIES—IT REWRITES WHO WE ARE.

IN A WORLD DROWNING IN CONTENT, EXPERIENCE IS THE LAST FRONTIER. IT'S HOW WE TRANSFORM IDENTITY, RESHAPE MEMORY, AND SHIFT CULTURE ITSELF.

DRAWING FROM 10 YEARS OF UNDERGROUND EXPERIMENTS AND 20 YEARS OF BRAND TRANSFORMATION, THIS BOOK REVEALS WHY IMMERSIVE EXPERIENCE BEATS PASSIVE CONSUMPTION EVERY TIME.

FOR LEADERS, CREATORS, AND REBELS WHO WANT TO MOVE PEOPLE—NOT JUST MESSAGE THEM.

LET’S STOP TELLING STORIES.
LET’S HELP PEOPLE BECOME THEM.